Sin Miedo Iniciativa
ART DIRECTION | DESIGN RESEARCH | WEB DESIGN
The word femicide is defined as the killing of women, usually by a man, on account of their gender. Mexico and most of Latin America has a painful history with femicide and gender-based aggressions. The Sin Miedo Iniciativa is an organization dedicated to empowering the women of Mexico to fight back against these atrocities.
DESIGNING THE EXPERIENCE
Sin Miedo Iniciativa is a Mexican-based organization dedicated to raising awareness and taking action against femicide in their nation. Sin Miedo is looking for a brand refresh to better align their visuals with their values of empathy, philanthropy, and action. A cohesive visual system is needed to deepen the audience’s connection and understanding with the organization’s efforts.
WHO WE’RE SPEAKING TO
Mexican girls, women, and allies who may not label themselves as activists, but are interested in deepening their understanding of femicide, learning how to protect themselves and others, and who desire active empathy around the subject.
ART DIRECTION
Alfredo Palacios
DESIGN RESEARCH
Alfredo Palacios
PRINT
Alfredo Palacios
PHOTOGRAPHY
Alfredo Palacios
EDITORIAL INTERVIEWEE
Michelle Rivera
INTERACTIVE INTERVIEWEES
Dr. Roque V Mendez
Dr. Gloria P. Martinez-Ramos
