15 Years with The Texas Tribune
ART DIRECTION | SOCIAL
To celebrate 15 years of non-partisan journalism, The Texas Tribune commissioned a photo campaign honoring the people behind the newsroom. This visual storytelling series doubled as part of a larger membership campaign: reconnecting with readers and spotlighting the journalists shaping Texas politics and policy.
DESIGNING THE EXPERIENCE
Mark The Texas Tribune’s 15-year milestone with a photo-driven campaign
that celebrates our newsroom team and reinforces our mission. The visuals
were also designed to align with a larger membership push, helping drive
public engagement and financial support.
WHO WE’RE SPEAKING TO
Current Texas Tribune members and prospective supporters: civic-minded individuals who value quality, nonpartisan journalism.
ART DIRECTION
Alfredo Palacios
PHOTOGRAPHY
Eli Hartman
HOW WE DO IT AT THE TRIBUNE
This photo shoot reimagined an office party, Tribune style. By using our newsroom as the backdrop, we captured natural moments and highlighted our collaborative culture.
I leaned into our signature Tribune gold, keeping the visuals monochromatic but texturally rich with mixed materials like paper, tinsel, and feathers.
The result: a casual, tongue-in-cheek shoot celebrating 15 years of journalism with personality.
