The Texas Tribune Festival
ART DIRECTION | EXPERIENTIAL | VIDEO
The Texas Tribune Festival is a vibrant, annual gathering of political leaders, journalists, and change-makers, hosted by The Texas Tribune — an independent, nonpartisan newsroom covering Texas public policy and politics.
DESIGNING THE EXPERIENCE
Revitalize the Festival’s visual identity to reflect its dynamic, high-energy spirit designed to resonate with newcomers to The Texas Tribune. The refreshed look aimed to boost brand visibility, grow membership engagement, and attract new sponsors and partners across both Festival and year-round programming.
WHO WE’RE SPEAKING TO
Civically curious individuals unfamiliar with The Texas Tribune: especially younger, digitally native audiences drawn to culture, current events, and political discourse.
ART DIRECTION
Alfredo Palacios, Jacob Villanueva
PRINT DESIGN
Alfredo Palacios, Carla Garcia Leija
CAMPAIGN/MARKETING CREATIVE
Alfredo Palacios
VIDEO/LIVESTREAM
Alfredo Palacios, Jacob Villanueva
WHAT CHANGED THIS YEAR?
We gave the Festival brand a light refresh by leaning into the motion within our modular grid system. New collage styles and graphic elements introduced a playful tone, opening the door to fresh, unique iterations of our visual identity.
GETTING THE WORD OUT
I led the production of promotional graphics, creating templates with color styles tailored to each major campaign. I integrated playful visual elements (like stars and photo backgrounds) and used GIFs and animation to highlight key marketing moments.
LIGHTS, CAMERA, ACTION
As a recorded and livestreamed event, The Texas Tribune Festival blends in-person and digital experiences.
I designed and templatized title cards for efficient production and oversaw the creation of video graphics like lower thirds and special callouts to support both live and post-event viewing.
THESE EFFORTS LED TO…
7,000+
ESTIMATED ATTENDEES
2.27 M
SYNDICATED SESSION VIEWS (TRIBUNE AND PARTNERS)
AS WELL AS ATTENDEE SATISFACTION OF…
96.5%
WILL ATTEND
TRIBFEST AGAIN
94%
RATED THEIR ROI ON FEST TICKETS AS EXPECTED OR HIGHER
8/10
MORE INCLINED TO CHOOSE TRIBUNE-SUPPORTING ORGS
WANT TO SEE A BIT MORE?
CHECK OUT THE OFFICIAL TTF24 VIDEO OR OUR BEHANCE PAGE FOR THE FULL BREADTH OF THIS FESTIVAL, AND YEARS PAST!