what is my worth?
ART DIRECTION | BRANDING | EXPERIENTIAL
Human trafficking is a modern-day slavery that occurs far too often. An estimated 24.9 million individuals were trapped in some form of human trafficking, with 71% being women or girls. what is my worth? is a traveling exhibit showcasing works of expression. All works are provided by Artworks for Freedom, a non-profit organization dedicated to raising awareness of this crime through mediums of art.
DESIGNING THE EXPERIENCE
what is my worth? is a traveling exhibit in partnership with Artworks for Freedom, a non-profit organization dedicated to raising awareness around human trafficking. In addition to an exhibition catalog showcasing the art, think about the physical and digital experience for audiences. A cohesive brand identity should be present in every touchpoint.
WHO WE’RE SPEAKING TO
Individuals who may know human trafficking exists, but not its scale or proximity to their everyday lives. By meeting viewers where they are, emotionally and intellectually, the exhibit aimed to transform passive awareness into active empathy.
ART DIRECTION
Alfredo Palacios
SOCIAL MEDIA
Alfredo Palacios
PRINT
Alfredo Palacios
PHOTOGRAPHY
Alfredo Palacios
