Sin Miedo
ART DIRECTION | DESIGN RESEARCH | WEB DESIGN
The word femicide is defined as the killing of women, usually by a man, on account of their gender. Mexico and most of Latin America has a painful history with femicide and gender-based aggressions. Sin Miedo is an organization dedicated to empowering the women of Mexico to fight back against these atrocities.
DESIGNING THE EXPERIENCE
Sin Miedo is a Mexican-based organization dedicated to raising awareness and taking action against femicide in their nation. Sin Miedo is looking for a brand refresh to better align their visuals with their values of empathy, philanthropy, and action. A cohesive visual system is needed to deepen the audience’s connection and understanding with the organization’s efforts.
WHO WE’RE SPEAKING TO
Mexican girls, women, and allies who may not label themselves as activists, but are interested in deepening their understanding of femicide, learning how to protect themselves and others, and who desire active empathy around the subject.
ART DIRECTION
Alfredo Palacios
DESIGN RESEARCH
Alfredo Palacios
PRINT
Alfredo Palacios
PHOTOGRAPHY
Alfredo Palacios
EDITORIAL INTERVIEWEE
Michelle Rivera
INTERACTIVE INTERVIEWEES
Dr. Roque V Mendez
Dr. Gloria P. Martinez-Ramos
WANT TO SEE A LITTLE MORE?
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This page is still under construction. Updates are being made daily!
This page is still under construction. Updates are being made daily!
Thank you for your patience!
FINDING THE BRAND IDENTITY
To re-imagine Sin Miedo’s brand, I identified pain points to the original identity:
The current brand visuals were weak and did not represent the intention of the organization
The logo was a simple wordmark that failed to communicate Sin Miedo’s personality
Touchpoints lacked visual cohesion, leading to “one-off” feeling items
With these pain points in mind, I performed a variety of identity frameworks to better position Sin Miedo in the world of feminist, service-first organizations that Mexico has to offer.